Over the last couple of years, major corporations such as the Gap, McDonald’s, and Walmart joined the growing ranks of companies voluntarily raising wages. But recently, a smaller tech company, Gravity Payments in Seattle, took a more unusual step by raising the minimum wage for professionals in the firm to $70,000 per year. Given the collective hand-wringing from some economists and pundits following the announcement, you would think Gravity was waging war on capitalism. But a decision to invest in people, even in an unconventional way, should be judged no differently than other strategic investment choices.