Harvard Business Review

JUNE 16, 2011

So it is with most breakthrough innovations and banner financial years. Interestingly, intangible assets are all the rage these days on Wall Street. There is no line on the balance sheet for "ability to innovate" or "skill at managing brand." If ego and time allow, the list can be quite long.

Intangible Assets 14

Intangible Assets Analysis Pharmaceuticals Innovation 14

Harvard Business Review

JULY 18, 2017

Too many companies prioritize quarterly earnings over long-term innovation, human capital investment, and brand development, and many people believe short-term shareholders are to blame. Gathering information on a firm’s intangible assets is costly, and so not worth doing if you own only a tiny bit of stock in a company.

Short-term 8

Short-term Intangible Assets Hedge Long-term 8

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. Your success is theirs, whether the rewards are monetary or intangible.

CRM 8

CRM Brand Business Model Intangible Assets 8