Strategy Driven

FEBRUARY 29, 2024

Branded merchandise stands out as a timeless and effective way to promote your business. From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement.

Merchandising 97

Merchandising Brand Customer Loyalty Marketing Mix 97

Strategy Driven

MARCH 15, 2023

Display Your Goods Remember the ABCs of merchandising, i.e., attractive, branded, and captivating. This is possible only by displaying your products prominently to promote your brand, captivate people’s attention, and attract them to your merchandise. Know your customers and attract people by offering different incentives.

Retail 105

Retail Tips Succession Management 105

Harvard Business Review

SEPTEMBER 30, 2011

Loyalty-building. The deal model will encourage the customer to return to that particular merchant because they receive further incentives. The average merchant is giving about an 18% discount on their merchandise, compared to a minimum of 75% off with Groupon. times more than the incentive. Is this loyalty in the making?

Incentives 12

Incentives Loyalty Discount IPO 12

Harvard Business Review

FEBRUARY 28, 2011

Participatory promotions are particularly effective as they add excitement to online purchasing and an incentive for customers to invite other friends. A smarter approach is to reward fans by, for instance, providing Facebook-only discounts and sneak peeks at upcoming products.

Retail 15

Retail Discount Reis Merchandising 15