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How GE Stays Young

Harvard Business Review

GE is an icon of management best practices. Under CEO Jack Welch in the 1980s and 1990s, they adopted operational efficiency approaches (“ Workout ,” “Six Sigma,” and “Lean”) that reinforced their success and that many companies emulated. Marketing plays a catalyst role, providing growth funding.

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How to Prioritize Your Innovation Budget

Harvard Business Review

This includes most of the myriad Lean and Six Sigma continuous improvement projects that drive improved efficiency and effectiveness within an existing management and organizational structure. This usually requires incubation and protection of a new venture in an autonomous unit. Sustaining Innovation. Neither is true.

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Scaling Your UX Strategy

Harvard Business Review

Today, it is not uncommon to hear an executive talk about managing a $30 billion brand. As brand thinking has been institutionalized, management has figured out ways to assign value to this "asset." So, if you are an enlightened executive in the post-Steve Jobs era, how do you grow and manage this emerging corporate asset?

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Building a Software Start-Up Inside GE

Harvard Business Review

It made a massive investment (more than $1 billion) to build a software “ Center of Excellence ” in San Ramon, California to manage the data explosion created by the increasing intelligence of its industrial machines. Melody Ivory , a User Experience Product Manager, told me, “I was about employee number 30 in February 2012.

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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

By now, your company probably has a new busi­ness incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.