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How GE Stays Young

Harvard Business Review

Under CEO Jack Welch in the 1980s and 1990s, they adopted operational efficiency approaches (“ Workout ,” “Six Sigma,” and “Lean”) that reinforced their success and that many companies emulated. Marketing plays a catalyst role, providing growth funding.

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Scaling Your UX Strategy

Harvard Business Review

You even people talking about UX as the way in which a consumer connects to a business — all the touch-points from marketing to product development to distribution channels. This process has been incubated successfully at SAP, where teams have compressed the product development process into three months for some new releases.

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How to Prioritize Your Innovation Budget

Harvard Business Review

This includes most of the myriad Lean and Six Sigma continuous improvement projects that drive improved efficiency and effectiveness within an existing management and organizational structure. This usually requires incubation and protection of a new venture in an autonomous unit. Incremental Improvement. Sustaining Innovation.

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Building a Software Start-Up Inside GE

Harvard Business Review

And the market for software talent was hot hot hot. We created an expanded vision of customer partnerships with big, market-driven outcomes that the company could rally behind. Second, we are incubating new software talent and [creating] software DNA. She told me how difficult it was.

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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

By now, your company probably has a new busi­ness incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.