Strategy Driven

NOVEMBER 15, 2013

They aren’t merely high-end amusement resorts that offer different thrills for families. It was an amusement park that satisfied visitors’ needs for individuality and independence. Their parks are now more “Universal” in feel, entertainment and attractions. At the time, Universal and Disney mirrored the needs continuum.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Harvard Business Review

APRIL 7, 2016

The geofilters combined amusing visuals and messages with the web address of Snapchat’s job page, all in the hope that a Twitter engineer taking a quick Snapchat break might come across the targeted “Fly Higher! The fight for new recruits is intense — not just in the tech sector, but across all industries.

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

SEPTEMBER 4, 2014

Certain networks are concentrated in specific geographic areas or in specific industries. To be sure, my students devote a substantial amount of time and energy to elaborate social activities, and I often find myself amused at the lengths to which they go to entertain themselves. Of course, alumni networks aren’t created equal.

Supply Chain 19

Supply Chain Reputation Education Learning-by-Doing 19

Harvard Business Review

SEPTEMBER 20, 2017

The recent bankruptcy filing at Toys “R” Us has roiled the toy industry. As Darrell Rigby argued in a 2011 HBR article , every 50 years the retail industry goes through a major disruption. The attraction of endless aisles has been replaced by the thrill of instant gratification. The firm was taken private in a $6.6

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9