CO2

APRIL 1, 2022

The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. Too often, the focus turns to profit. Organizational experts Robert E.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. Small to midsize businesses often have a good understanding of why they do what they do.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Phil Johnston, an executive search leader at Spencer Stuart, confirms that Quinn’s initial reaction wasn’t unusual: “When a CEO asks a business leader to run HR, the most frequent response is ‘What did I do wrong?’ I push leaders.

Quinn 13

Quinn Execution CFO Forrester 13