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What Is Yield Management and Why Is it So Important?

Strategy Driven

However, it’s different for the hospitality industry. In the hospitality industry, services and products are only useful when utilized and, of course, paid for. To remedy this situation in the hospitality industry, a new pricing strategy was developed; the Yield Management strategy. What is yield management?

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Learn from Your Analytics Failures

Harvard Business Review

That’s bad news and worse management. In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules.

Hotels 10
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Learn from Your Analytics Failures

Harvard Business Review

That’s bad news and worse management. In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules.

Hotels 8
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Where Open Innovation Stumbles

Harvard Business Review

When I urge managers in a company to make open innovation part of their innovation strategy, they get it conceptually. Every year, FVA conducts an industry-wide technology search to identify new and emerging solutions, and it shares the results as a service to its member companies.

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies. Sports has been very good for the cable industry. Strategy execution Managing uncertainty Managing organizations' We’re working with unprecedented levels of data.

Price 8
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Pricing Strategy: Pricking the Veil of Value Exchange

Strategy Driven

Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. Unit pricing, two-part pricing, complementary pricing, versioning, bundling, subscriptions, and yield management are all different price structures. And, it can’t be solved by allocating costs and adding markups.

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