stadium-event Industry Related Topics 
Strategy Driven
OCTOBER 29, 2021
From large outdoor interactive screens on buildings to tiny displays in a wristwatch, the display industry has created applications and entire industries over the past 60 years, transforming our entire society. It has been thrilling to be part of this industry the past 25 years.
Strategy Driven
SEPTEMBER 15, 2023
Digital Out-of-Home (DOOH) Advertising In recent years, digital technology has revolutionized the outdoor advertising industry. They are particularly effective for event promotion, product launches, or campaigns that require high mobility and flexibility.
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The Horizons Tracker
JULY 5, 2020
The Tour de France likes to bill itself as the biggest annual sporting event in the world, with teams of the finest cyclists on the planet embarking on a 21 stage odyssey around France (with the occasional sojourn into neighboring countries). A virtual Tour. ” A new form of racing.
The Horizons Tracker
SEPTEMBER 17, 2020
The model assess the health risk from attending a live sporting event versus other similar activities, including flying from an airport, going to school, or attending a church service. This included things like entering the stadium, processing tickets, watching the event, and so on. Risk assessment. Mitigating factors.
Harvard Business Review
JANUARY 31, 2011
The Super Bowl has become an anticipated event wrapped in quasi-patriotism, providing everything short of a three-day weekend. Super Bowl Sunday is reputed to be the second biggest food event in the United States, after Thanksgiving. Few industry associations have been able to do this as effectively as the NFL.
Harvard Business Review
FEBRUARY 15, 2013
But this time, Coca-Cola, Audi, and Oreo didn't just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.
Harvard Business Review
AUGUST 25, 2016
Across industries, staff such as retail category managers, sales representatives, financial advisers, and wealth managers are awash with reports and insights that comfort their companies’ top executives and by making them feel that they are leading a “customer-centric” organization.
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