Harvard Business Review

JULY 21, 2016

The findings show that fewer than half of analytics programs met initial return-on-investment (ROI) goals. But poor ROI is only part of the story. Simultaneously, other executives will not only experience a loss of influence but also feel vulnerable. ” Create an environment of rapid innovation.

CEO 8

CEO Competitive Advantage ROI CFO 8

N2Growth Blog

OCTOBER 6, 2010

There was a lot more common thinking than critical, innovative thinking. What’s the ROI on a handshake? Joseph Grenny was up next talking about influence and leadership. Of all the topics on the agenda I was most excited to hear what Joseph had to say about influence.

Blog 360

Blog Brand Media Influence 360

Harvard Business Review

OCTOBER 9, 2018

The list of actions companies take is well-developed and documented, and most large companies do the following: Slash energy use and emissions in operations. Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well.

Efficiency 11

Efficiency Supply Chain Energy Transportation 11

CO2

JANUARY 15, 2017

You may have a comprehensive rule book, a checklist, and an operating manual, but without the right positive corporate cultural attributes, those concrete instructions and processes will not work. The culture can also take shape around how the organization differentiates itself from others or how it innovates. If so, how?

Positioning 78

Positioning Hamel Company Charisma 78

CO2

JANUARY 15, 2017

You may have a comprehensive rule book, a checklist, and an operating manual, but without the right positive corporate cultural attributes those concrete instructions and processes will not work. The culture can also take shape around how the organization differentiates itself from others or how it innovates. If so, how?

Positioning 60

Positioning Hamel Company Charisma 60

Harvard Business Review

OCTOBER 8, 2018

Let’s develop an up-front “technology ROI” that measures workflow impact, inefficiency, hassle and impact on physician and nurse well-being. They also enable them to make changes as-needed before fatigue and frustration are imbedded within a system’s operations and culture.

Health Care 8

Health Care Metrics Technology System 8

Harvard Business Review

MARCH 22, 2017

Is it more imagination or innovation? Each outbound communication is measured individually for immediate ROI. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.” What makes marketing creative? Is a creative marketer more artist or entrepreneur?

Creativity 12

Creativity Marketing Agility Budgeting 12

Harvard Business Review

AUGUST 5, 2014

To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership. Talk about how complex marketing has become is very much in vogue, but there’s much less discussion about the operational (and diplomatic) muscle CMOs need in order to get things done.

P&L 9

P&L Banking Marketing Call Center 9

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. Joel Klettke Talk to your customers.

Marketing 105

Marketing Content Audience Brand 105

Strategy Driven

MARCH 28, 2016

Most companies, whether start-ups or long-time players live in a world shaped by the laws of demand where low pricing can trump quality, and where targeted marketing, carefully crafted keywords, and social media engineering can build awareness, influence opinion, and generate sales. Then, there is 50 Shades of Grey.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50