Influence Management Marketing Mauborgne 
The Horizons Tracker
JUNE 21, 2021
Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. “They are more likely to encourage management to implement these strategies, ” the researchers say.
RapidStart Leadership
JULY 25, 2017
Leadership is about influencing people in a specific direction, but sometimes that direction needs to change. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). When I picked up Blue Ocean Strategy by W.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tanveer Naseer
APRIL 1, 2014
State of the art management and leadership techniques are continually evolving. Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results.
Harvard Business Review
OCTOBER 4, 2013
From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. For decades, strategy gurus have been telling firms to differentiate. Underestimate them at your peril.
N2Growth Blog
OCTOBER 7, 2010
Joseph Grenny - Joe spoke about the need for, and power of influence. A great presenter and story-teller, Joe has complete command of his subject matter and gave the audience actionable instruction on how to create influence. My favorite quote from Joe was “ creating influence is about creating a magical experience.&#
Expert insights. Personalized for you.
135 
Let's personalize your content