Innovation Leadership Market Segmentation Mass Marketing 
CO2
JANUARY 2, 2011
These are: Customer Segments – An organization serves one or several customer segments. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). They look at 9 Building Blocks that form the business canvas.
Harvard Business Review
JANUARY 25, 2016
He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. But since the most senior leadership teams are male-dominated, a lot of what happens in companies ends up reflecting that, including how they look and sound. He’d thought it was nice!
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