Innovation Levitt Marketing Rogers 
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” And short-term numbers at that.
First Friday Book Synopsis
MARCH 2, 2011
After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best explained. Here are the third five: 11. Leadership: In essence, leaders attract followers so that [.].
Expert insights. Personalized for you.
12 
Let's personalize your content