Innovation Management Market Segmentation Travel 
CO2
JANUARY 2, 2011
These are: Customer Segments – An organization serves one or several customer segments. Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009).
Harvard Business Review
SEPTEMBER 21, 2011
A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). When the product was launched in 2001 , it aimed to revolutionize personal transportation , touted as a unique way for people to travel short distances.
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