The ?M? Word: A Company's Most Underrated Intangible | In the CEO.
In the CEO Afterlife
NOVEMBER 30, 2011
But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Leaders who suffer the tough days of turnarounds and manage to resurrect a business are the ones who think about momentum in strategic terms. Business isn’t all that different. Let me tell you.
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