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Applying a Model for Small Business Continual Improvement

Deming Institute

Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. 6) Institute modern methods of training on the job. 11) Train your people to follow the procedures but also to propose improvements if they don’t work. Improvement and Innovation. 18) Offer training to promote self-improvement.

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CMOs and CEOs Can Work Better Together

Harvard Business Review

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

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