Strategy Driven

FEBRUARY 29, 2024

Here are five compelling reasons why incorporating branded merch into your marketing mix is a smart move: 1. Cost-Effective Marketing Compared to traditional marketing channels like TV commercials or print ads, branded merchandise offers a cost-effective marketing solution with long-term benefits.

Merchandising 87

Merchandising Brand Customer Loyalty Marketing Mix 87

Strategy Driven

JANUARY 25, 2024

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences.

Tactics 98

Tactics Sample Loyalty Management 98

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. Combine social media with traditional marketing techniques for breakthrough results! Perfect your marketing mix and win with …And the Clients Went Wild!

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. While the strategies are different, the goal is the same — to generate awareness and engagement. If you want to get ahead, and stay ahead, you need to rethink your owned media strategy. Marketing Media Social media' Owned media can be used in B2B as well.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

CEO 8

CEO Marketing Hotels Long-term 8