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Contingency Planning | N2Growth Blog

N2Growth Blog

While this is understandable, it is nonetheless naive, and it constitutes a major flaw in the business logic of most strategic plans. This is so much the case that the most often overlooked aspect of strategic planning is adequately addressing contingencies as part of the planning process.

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A List of Referrable Keynote Speakers and Topics to Consider for Your Next Conference

Great Results Team Building

If you are planning an event, this article is FOR YOU. That is the purpose of this article – I have found that one of the most stressful jobs for event planners is selecting a relevant and impactful speaker who is easy to work with before the event and shares a valuable engaging message.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

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Genecians Journey Into Corporate Giving

Mills Scofield

Last month, we learned about Geneca's journey into creating a culture of innovation within the company. Not in this photo: Ryan McClish, Geneca Client Partner. Often considered the “Mother of Cause Marketing”, Ms. During the upcoming months, we plan to roll the program out to the company. Our First Project.

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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Co-founder of Rose Park Advisors—Disruptive Innovation Fund. A leading thinker on strategy and breakthrough innovation. Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Leads Tuck’s incredibly innovative coaching program. ’ Game.

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CMI Highlights

Chartered Management Institute

Improving public services Finally, a short update on another area we are currently working in: CMI is partnering with the Social Market Foundation to explore how to get improved results from the UK’s public services. Commentators from a number of industries – from motor retail to media planning – have shared views on this important subject.

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How to Ditch Marketing And Make Friends

Harvard Business Review

There''s a chasm widening between old school and new school marketers. This often results in CMOs retreating to their comfort zones and wasting money on what I call "studio-based" marketing channels, which still take their cue from the traditional awareness-consideration-action sales model that was debunked almost five years ago by McKinsey.