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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

It’s more likely that they set out to meet an unmet need in the market. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR) 7.7% We can still see that purpose reflected in everything Apple does today.

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

It’s more likely that they set out to meet an unmet need in the market. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR). We can still see that purpose reflected in everything Apple does today.