Mark Sanborn

JANUARY 12, 2022

Always open to new challenges, he seized the opportunity to lead a university with facilities that were a bit long in the tooth and that lacked any signs of innovating in the future. . As Roger Clodfelter, Senior V.P. So how did he meet the challenge of changing the staid academic culture to one that is today unique and innovative?

Case Study 70

Case Study Education Learning-by-Doing Brand 70

Harvard Business Review

DECEMBER 29, 2011

The video, an interview about his agenda-setting article, " Creating Shared Value ," kicked off a year of revisiting our current economic system across our book , blog , and magazine channels, and it produced some of our best rich media features: Illustrated timeline. Social Media's Untapped Power. The Good Company: Then and Now.

Video 14

Video Porter Charisma Customer Loyalty 14

Harvard Business Review

FEBRUARY 3, 2015

Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages. After all, it’s been 10 years since Don Peppers and Martha Rogers, in their seminal book, Return on Customer , declared the customer experience the single most important factor for business success.

Brand 8

Brand Reis Objective Merchandising 8

Harvard Business Review

JANUARY 28, 2014

Despite conceptually understanding that this change mandates fresh strategic approaches, Roger Martin (among others) has highlighted the mistakes companies continue to make by relying on processes and tools honed in a differently paced era. Disruptive innovation Innovation' But the warning signs were in plain sight.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Ask Atma

MAY 20, 2012

The benefit of this kind of team activity, is the opening of one’s mind, and shared creative stimulus, which fosters innovation. One part of fostering creativity and innovation is to accept the inevitable failures. These are just a few examples. You can explore and experiment with many other ways to create a learning environment.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

JUNE 16, 2015

It has become an axiom that “strategy is about making hard choices,” as we have been advised for over 20 years by leading thinkers including Michael Porter and Roger Martin. ” Faced with hard choices, innovators find ways to transcend the tradeoffs. New tools and strategies. Insight Center.

Chief Operating Officer 8

Chief Operating Officer Apparel Marketing Porter 8

Harvard Business Review

OCTOBER 4, 2011

Because of the web, social media, and advances in mobile and interactive communications and information technologies, the experiences of human beings are now at the heart of value creation. Access to knowledge, expertise, skills, and tools is key to creative engagement.

CEO 10

CEO Creativity Automotive Participative 10

Harvard Business Review

MAY 12, 2011

Instead of a "media industry," I see news that actually misinforms instead of enlightening — rusting the beams of democracy — and entertainment that merely titillates. Those real-world measures and tools largely haven't been invented yet. Creating and building, not just trading and raiding.

GDP 21

GDP Hamel Industry Construction 21

Harvard Business Review

FEBRUARY 3, 2015

Make you more innovative. When it comes to stepping up to leadership, your network is a tool for identifying new strategic opportunities and attracting the best people to them. The sidebar “The Innovator’s Network Dilemma” presents convincing data that bears out this observation. It can keep you informed.

How To 8

How To Diversity Letter Learning-by-Doing 8