First Friday Book Synopsis

JULY 23, 2014

James O''Toole Joshua Green Judgment Calls Lao Tzu MIT Program in Comparative Media Studies/Writing New York University Press book Oscar Wilde Paul Schoemaker Peppercomm Peter Drucker Planning-ness PR News PRWeek Sam Ford: An interview by Bob Morris Social Media Week NYC South by Southwest Spreadable Media: Creating Value and Meaning in a Networked (..)

Word of Mouth Marketing 80

Word of Mouth Marketing PR Committee Wilde 80

Women on Business

JANUARY 24, 2011

Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Connect as many strengths and resources as possible, for innovation lives in fresh combinations. Such involvement can lead to greater visibility. Start small and build up.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JANUARY 13, 2012

For example, one PR agency rep sent six press releases about one client in the days leading up to the show. If the thousands of companies here would only innovate their marketing as aggressively as they innovate their products , the consumer electronics industry would generate billions more in revenue. Be bold, be shameless.

Marketing 15

Marketing Press Release Wireless Industry 15

Harvard Business Review

MAY 29, 2012

For some it is a wild place on the edge of discovery and the frontier of personality. I have seen fierce arguments on the pages of big shots about anything from sports to politics, all done with a charming abandon, and certainly with no PR handlers looking over the shoulders.

IPO 12

IPO PR Brand Globalization 12

Harvard Business Review

JANUARY 26, 2015

Even Best Buy, the originator of the innovative “Results Only Work Environment” program, later rescinded it.) When you’re doing work you no longer want to do. In the early days of your business, almost any contract feels like a win. You may be willing to accept assignments outside your sweet spot. Board development?

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8

Harvard Business Review

AUGUST 3, 2011

Our team feels that it's important to create a culture of celebrating mistakes because we believe that mistakes are the predecessors to both innovation and success. When I read the news, I can't help but think of what certain newsmakers would write on The Failure Wall if they visited our offices. I learned to keep my mouth shut.

Media 15

Media Public Relations Learning-by-Doing Mayo 15