The Dell Deal Explained: What a Successful Turnaround Looks Like
Harvard Business Review
AUGUST 15, 2013
How Dell went from dorm room startup in 1984, to the world''s largest PC maker in 2005, and then saw its stock plummet precipitously the next year, is the subject of a lengthy Harvard Business School case study by HBS professor Jan Rivkin. Dell''s success can be attributed in large part to its "direct model."
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