article thumbnail

5 Ways to Project Confidence in Front of an Audience

Harvard Business Review

Replace long words with short ones. In his book, Thinking, Fast and Slow , Nobel prize-winning psychologist Daniel Kahneman writes, “If you care about being thought credible and intelligent, do not use complex language where simpler language will do.” If you want to sound smart, use simple words.

article thumbnail

Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

Harvard Business Review

As Daniel Kahneman’s explains in his wonderful book, Thinking Fast and Slow , a survey of all of his (Nobel-prize winning) research over the last forty years or so: “it is self-evident that people are neither fully rational nor completely selfish, and that their tastes are anything but stable.” being skinny).

Ethics 8