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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

Trends 366
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How To Avoid Social Media Mistakes

Eric Jacobson

In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. Respond quickly. When appropriate, use humor.

Media 68
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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

These are: Customer Segments – An organization serves one or several customer segments. Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009).

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Measuring Your Employees’ Invisible Forms of Influence

Harvard Business Review

Managers want to understand how their teams contribute to the organization, and they want to identify high performers and potential leaders along the way. Many know and use the nine-box model , for example, to map past performance against future leadership potential. But are these measurement methods still valid?

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Improving Your Sales Force: Fine-tune or Transform?

Harvard Business Review

For example, to spend more (or less) time prospecting, to improve customer engagement quality, or to manage the pipeline more effectively. Performance management : set expectations and manage against them. Training and coaching : help salespeople develop the competencies they need. well above the industry average.

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How to Give a Robot a Job Review

Harvard Business Review

Microsoft’s recent Tay debacle is a perfect example of what happens when you don’t take machine learning “training” seriously enough. Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people.

Review 8
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What Creativity in Marketing Looks Like Today

Harvard Business Review

More than 20% of employees took the training online or in workshops in the first few months of the program, and employee submissions to its sales lead and job candidate referral programs were up 43% and 19% respectively. This gives marketing an opportunity to measure and manage itself in new ways. Think like a startup.