N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

Trends 366

Trends Business Model Execution Marketing 366

Strategy Driven

JUNE 21, 2021

Integrated learning systems (ILS) is the solution you should embrace to provide your workforce with the necessary training to withstand the roller coaster ride of change as the business evolves. How can you train your growth mindset and ensure your employees are more knowledgeable and competent in their jobs? Understand Your Purpose.

Strategy 91

Strategy Market Segmentation Learning-by-Doing Competitive Advantage 91

Eric Jacobson

JULY 29, 2012

In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. When a mistake is made, sincerely apologize.

Media 71

Media Market Segmentation How To Document 71

CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009).

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

NOVEMBER 7, 2016

Many know and use the nine-box model , for example, to map past performance against future leadership potential. The people the model identifies as those with the most promise are often the ones a company will invest in through additional training and talent development programs. But are these measurement methods still valid?

Influence 12

Influence Market Segmentation Software Comparison 12

Harvard Business Review

NOVEMBER 13, 2012

Training and coaching : help salespeople develop the competencies they need. focus more effort on specific market segments), tweaks to sales force size or structure (e.g. close a vacant territory in a low growth market) or small modifications to hiring profiles (e.g. start screening candidates on technology skills).

Market Segmentation 15

Market Segmentation Incentives Short-term Tools 15