Leadership Marketing P&L Price 
Harvard Business Review
MAY 24, 2013
She holds the Ernest L. She is also Chair and Director of the Harvard University Advanced Leadership Initiative. In her latest book, SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good , she analyzed how P&G (among other companies) achieved long-term performance. But note how P&G did it.
Great Leadership By Dan
JUNE 18, 2019
Ruthless prioritization serves you—the CEO, the general manager, the team owner, the person on the hook for the P&L of your business. In the past, you may have felt tempted to delegate brand to marketing or even to an outside agency. Now, think how much leadership courage and conviction it takes to make those tough choices.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
In the CEO Afterlife
AUGUST 15, 2011
Leadership. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand.
Harvard Business Review
AUGUST 5, 2014
Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.
Harvard Business Review
MAY 8, 2012
Pricing carbon is an excellent way to raise awareness internally before the external pressure builds. As Microsoft takes on more of its customers' operations through cloud-based services, reliance on the utility grid creates real operational and price risk (from outages and volatile prices). Risk reduction.
Harvard Business Review
DECEMBER 19, 2016
Pursuing cost leadership versus differentiating for value. Even in the most commoditized markets, winning players need to create value by adding small slivers of differentiated services, logistics, quality and reliability. Leadership is changing — fast. Manage costs — or add value? Insight Center.
Strategy Driven
DECEMBER 2, 2019
However, a company’s biggest expense doesn’t show on a P&L, at least not directly. It has to be the responsibility of every single department: human resources, training, marketing, support, sales, IT, finance, operations and, most importantly, leadership. Traditional branding is an old paradigm.
Expert insights. Personalized for you.
8 
Let's personalize your content