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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I see evidence in niche and specialty markets; I suspect senior people in smaller companies spearhead inventions. Leadership.

Magazine 100
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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Because the key to innovation isn’t processes, stage gates, weird exercises, or competitions. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. People who view the world differently. Are you one?

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 170
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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Because the key to innovation isn’t processes, stage gates, weird exercises, or competitions. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. People who view the world differently. Are you one?

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Big Data In Your Shampoo?

Mills Scofield

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market.

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 131
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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. It’s more likely that they set out to meet an unmet need in the market. But without effective leadership, corporate purpose feels abstract and disconnected from an employee’s day-to-day job.