CO2

JANUARY 2, 2011

There are several ways to generate Revenue Streams: Asset sale, Usage fee, Subscription fee, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising and corresponding Pricing Mechanisms) Key Resources – Key resources are the assets required to offer and deliver the previously described elements.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Frank Sonnenberg Online

DECEMBER 1, 2020

You let your salespeople discount products rather than justify the sale based on the value provided. — Sell value, not price. You rush a product or service to market even though it’s not ready for prime time — You hope you can work out the bugs before customers notice. You slash prices to combat a temporary downturn. —

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

JUNE 15, 2017

1 — Consistent Leadership Over Time Matters in This Market. In this mix, an American company must develop a unique, India-specific strategy and product road map. Dropping products designed for other markets into India does not work beyond the short term. Understanding it takes time and focus.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

FEBRUARY 7, 2018

They have pricing, product, brand, portfolio and corporate strategies. But very few actually give real thought to how to grow the category in a holistic manner of breakthrough product innovation and breakthrough business model innovation. Can they shift from mass marketing to super-premium, direct to consumer strategies?

Strategy 12

Strategy Mass Marketing Business Model Brand 12