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Dehumanizing with AI, Automation, and Technical Optimization

The Practical Leader

In 1960, MIT management professor, Douglas McGregor’s book, The Human Side of Enterprise, outlined the opposing motivational approaches of Theory X and Theory Y. Theory Y approaches are based on opposing beliefs; people are self-motivated and self-controlled, want to take pride in their work, be on a winning team, and can be trusted.

McGregor 101
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Steve Jobs and The Bobby Knight School of Leadership

Harvard Business Review

It is the very opposite of the supportive and nurturing Theory Y management pioneered by MIT's Douglas McGregor over a half century ago. Jobs would make decisive decisions on large and small issues and again and again would be proved right by the market or technology. Knight's treatment of players has been termed abusive.