In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Two similar products, two strategic paths, two successful energy drink companies.

Trout 249

Trout Reis Sports Brand 249

Lead on Purpose

OCTOBER 23, 2009

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. — The Product Management Perspective: Trust is vital for product managers. Followers trust it’s the right direction.

Succession 154

Succession Covey Trout Godin 154

Miles Anthony Smith

AUGUST 7, 2018

29 Leadership Experts Share Their Top 19 Leadership Competencies & Behaviors for Success (Plus Leaderboard) It seems that the world has a lack of leadership these days, doesn’t it? Why does poor leadership seem to be such an epidemic in government, business, and nonprofits?

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102