Strategy Driven

DECEMBER 7, 2018

John Wayne and Roy Rogers had Gabby Hayes. There were friendly, familiar places such as Cheers bar, Arnold’s Drive-In on “Happy Days,” the Krusty Krab on “SpongeBob Square Pants,” Dale’s Diner on “The Roy Rogers Show” and other homey places. Study and utilize marketing and business development techniques. In short, never stop!

Rogers 62

Rogers Henderson Mentor Learning-by-Doing 62

LDRLB

APRIL 18, 2011

Crabtree (2001), in his provocative article on global leadership, writes that “thinking globally used to require conscious attention to the differences that exist between different markets. McLuhan wrote that letter in 1962 and in the forty years since, the “tribal drums” themselves are becoming more homogenous in how they sound.

Globalization 102

Globalization Rogers Human Resources Letter 102

LDRLB

APRIL 18, 2011

Crabtree (2001), in his provocative article on global leadership, writes that “thinking globally used to require conscious attention to the differences that exist between different markets. McLuhan wrote that letter in 1962 and in the forty years since, the “tribal drums” themselves are becoming more homogenous in how they sound.

Globalization 74

Globalization Rogers Human Resources Letter 74

LDRLB

MAY 26, 2014

I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me. One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

MAY 5, 2016

Roger Schwarz. I dubbed it “contact marketing,” and found it to be a surprisingly effective marketing technique. What exactly is contact marketing? It’s a fusion of marketing and selling, employing specific campaigns to connect with specific C-level executives and top decision makers.

White Paper 8

White Paper Marketing Competitive Advantage Rogers 8

Harvard Business Review

MARCH 22, 2012

I also argued that capital markets regulators are much more lackadaisical about protecting the game that has been entrusted to them — and they should learn a lesson from the NFL before their game is irreparably damaged. It is not as though the Smith letter contained particularly new insights.

Hammer 11

Hammer Rogers Letter Marketing 11

Harvard Business Review

MAY 3, 2016

” Observers debated whether this was lazy branding or a very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. So it gives you added freedom.

Brand 8

Brand Education Productivity Products 8