Harvard Business Review

MAY 23, 2016

The shift from brand loyalty to platform loyalty has forced specialized online retail companies like my own to ask, How can I keep my customers loyal? Do I sell my products on my own website, or do I sell them through Amazon or another third party platform? In 2015, 2/3 of U.S. If I try to do both, how do I pull that off?

Loyalty 9

Loyalty Price Retail Brand 9

Harvard Business Review

FEBRUARY 25, 2016

The red nodes represent platform companies; the gray ones are companies that provide a product or service. /i,"");} But by mapping the relationships between platform providers and component providers, I found parallels to the emergence of the software industry, which suggest five critical lessons: 1. Watch for fragmentation.

Software 8

Software Industry Incentives System 8

Harvard Business Review

JANUARY 3, 2011

If you have a phone, you can register your number on a list that prevents marketers from making unsolicited calls. If you have a phone, you can register your number on a list that prevents marketers from making unsolicited calls. (Of Of course, that doesn't stop charities, companies you have a relationship with, or politicians.)

Advertising 14

Advertising Proposal Industry Media 14

Harvard Business Review

OCTOBER 13, 2014

The business model – where peers can offer and purchase goods and services from each other through an online platform – continues to be applied to new industries from car sharing to peer-to-peer fashion, among many others. Uber is currently valued at $18.2 billion relative to Hertz at $12.5 billion and Avis at $5.2 chain restaurant industry.

Business Model 9

Business Model Hotels Venture Capitalist Transportation 9

Harvard Business Review

AUGUST 11, 2015

Outside developers are now welcome, but must apply, and must play by Facebook’s limiting technical rules in order to be served up by Internet.org’s delivery platform. Many of the companies inserting politics into their user experience operate popular social platforms themselves. Over 968 million people access it daily.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

NOVEMBER 3, 2014

Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on. This is a wasted opportunity. Today smart marketers do know which half isn’t working.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

MARCH 3, 2011

Not long ago, I had the pleasure of visiting the resplendent headquarters of Hearst Corporation, the privately-held media empire that owns Good Housekeeping magazine — and its famous Good Housekeeping Seal of Approval. An executive there took me on a walk around to see the wonders of this fancy LEED gold-certified tower.

Productivity 12

Productivity Products Retail Telemarketing 12

Harvard Business Review

OCTOBER 1, 2018

Like digital platforms, social media, martech, fintech, and numerous other innovations, the spoils of blockchain may go to early adopters who commit to ruthless innovation. Vendors using eBay and Shopify pay listing and sales fees, and consumers pay transaction fees on payment portals like PayPal. Related Video.

Marketing 11

Marketing Advertising Technology Content 11

Harvard Business Review

NOVEMBER 3, 2014

Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on. This is a wasted opportunity. Today smart marketers do know which half isn’t working.

Technology 8

Technology Marketing Company CRM 8

Strategy Driven

OCTOBER 17, 2018

A good way to do this is to create a list of statements that can be used to guide company principles and focus your staff. A good way to do this is to create a list of statements that can be used to guide company principles and focus your staff. Without them, your business will be going nowhere fast. Create a Customer-Focused Culture.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Harvard Business Review

AUGUST 6, 2014

Yahoo China was launched in 1999 as a platform for email and instant messaging, translation of U.S. Yahoo China was launched in 1999 as a platform for email and instant messaging, translation of U.S. Sue Decker, Yahoo’s former president, describes how the deal came about and what Yahoo learned from doing business in China.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

NOVEMBER 19, 2018

” Antitrust deserves the attention it’s getting, and the tech platforms raise important questions. Throughout the global economy, big companies are getting bigger. They’re more productive , more profitable , more innovative , and they pay better. The people lucky enough to work at these companies are doing relatively well.

Software 8

Software Company Competitive Advantage Henderson 8