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Fiona Dawson: “My imperative is around breaking down barriers for people”

Chartered Management Institute

Images: Alastair Staley Share Share to Twitter Share to Facebook Share to LinkedIn Share via email CMI’s new president Fiona Dawson CMgr CCMI on good and bad management; the leaders who inspired her; and helping managers navigate climate change Back in 1988, Fiona Dawson arrived at Mars for a graduate trainee role. She was 21.

Reis 104
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When Brand Loyalty Goes Too Far

Harvard Business Review

Microsoft managers probably shouldn't bring iPhones to business meetings. As a rule, companies with strong brands and competitive cultures expect more than a modicum of brand loyalty from their employees and contractors. Loyalty to the brand" is mutating into "Living the brand." Ford employees shouldn't commute to work in BMWs.

Loyalty 15
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Sell Your Product Before It Exists

Harvard Business Review

If you haven’t seen the promos yet, Coin is a new device that aggregates all of your information from credit, debit, and even loyalty cards and can be swiped just like a regular credit card. Coin has managed to test the market without ever actually releasing the physical product. Product development Risk management Sales'