Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). Understand the Customer Holistically.

CIO 8

CIO Chief Information Officer Norton Technology 8

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. These require sophisticated, sustainability-based management. ” Improving risk management. billion in mining projects since 2010. Fostering innovation.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

SEPTEMBER 19, 2017

” Many managers can easily recite the business case for ethics: Who doesn’t want better risk management, deeper employee engagement, reduced regulatory costs, public trust, and a lure to purpose-driven Millennials? The dominance of the win-win orthodoxy is a sign of progress.

Ethics 13

Ethics Short-term Long-term Supply Chain 13

Harvard Business Review

SEPTEMBER 16, 2014

When I flew into Lagos last month – only a few days after Nigeria had confirmed its first case of the Ebola Virus Disease – the city was clearly deep in risk management mode. In a similar way, clinics and pharmacies should actively seek to build trusted brands by engaging more proactively with under-served communities.

Health Care 8

Health Care Disruptive Innovation Franchising Innovation 8

Harvard Business Review

APRIL 5, 2016

New customers are, well, new — they have no loyalty to the company and no history, and they may very well bring new demands. A rapidly growing firm also attracts competitors, which see the expanding market and the opportunity to attract new customers.

Company 8

Company Transportation System Insurance 8

Harvard Business Review

FEBRUARY 7, 2014

They have a competitive advantage too in that they can get the best recruits to work for them, tend to have more stable revenues, face fewer risks of crisis, and when something bad happens they are given the benefit of the doubt by their stakeholders. Health Risk management Sustainability' CVS, I hope, has shown us the future.

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8

Harvard Business Review

JANUARY 27, 2017

Even better, they would respond 10 times faster to market moves than existing processes while requiring minimal human intervention. Top management would have to trust its computationally brilliant bidding software. Their loyalty and accountability belongs to top management. That was the challenge.

Outsourcing 8

Outsourcing Software CAPEX Competitive Advantage 8

Harvard Business Review

MARCH 21, 2011

A few Middle Eastern rulers are trying this tack, changing ministers and investing in things that people want before internal dissent gets out of hand — in essence, upgrading their product before losing market position. That has been Singapore's secret of success.

Benchmarking 15

Benchmarking Health Care Loyalty Construction 15

Harvard Business Review

MAY 8, 2013

Tony, the chief marketing officer, had suggested taking a drive so that they could talk about the integration of Beacon''s latest acquisition, VillageCar. I know I''m an ops guy and you''re the marketing guru, but I don''t buy it," Henry said. It gave us access to a new market. Their loyalty is fanatical. Tony asked.

Case Study 8

Case Study Brand How To Beyer 8

Harvard Business Review

DECEMBER 4, 2017

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. This statistic is alarming, but in fact it significantly understates the scope of the threat.

ROI 8

ROI Long-term Banking System 8