Chartered Management Institute

DECEMBER 5, 2023

It certainly demonstrates the loyalty that companies can inspire when they invest properly in people. When describing her own management style, Fiona gives credit to Grant Reied, her most recent CEO at Mars, who pushed her to take on tasks she feared she wasn’t capable of. “He She ended up staying for 33.

Reis 104

Reis Learning-by-Doing Training Long-term 104

Harvard Business Review

NOVEMBER 1, 2016

What drives their loyalty? CQ tries to assess what draws customers to certain brands, like REI, Wegmans, Dove, and Marriott. A brand’s performance on these measures predicts loyalty outcomes and is clearly correlated to profit (ROA) and growth (revenue). Take REI, for example. increase in revenue, to $2.4

Brand 8

Brand Reis Loyalty Bottom-up 8

Harvard Business Review

MAY 24, 2016

Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Every step of the way, Sephora is trying to improve the customer experience and maximize loyalty.

Retail 9

Retail Supply Chain Loyalty Reis 9

Harvard Business Review

FEBRUARY 28, 2011

A smarter approach is to reward fans by, for instance, providing Facebook-only discounts and sneak peeks at upcoming products. Last year REI drove traffic to its stores by offering $1 donations to charity for every check-in, with a ceiling of $100,000. David Dorf is the Senior Director of Technology Strategy at Oracle Retail.

Retail 15

Retail Discount Reis Merchandising 15