Magazine Marketing Operations Porter 
Harvard Business Review
FEBRUARY 14, 2012
Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Mass markets were a convenient fiction created by mass media. They get it.
Harvard Business Review
MARCH 2, 2011
Some tentative conclusions: There is not much of a market for stand-alone strategy studies any more. co-founded by Michael Porter back in the early 1980s, has seen better days. For us, our strategy informs every big decision we make — what markets to enter or exit, what acquisitions to make, what products to introduce." (The
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