Strategy Driven

JANUARY 25, 2024

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences.

Tactics 108

Tactics Sample Loyalty Management 108

Women on Business

JANUARY 15, 2011

This little book offers 57 ways to manage your fee structure to your advantage. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune. The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of.

Price 133

Price Press Release Discount PR 133

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. Perfect your marketing mix and win with …And the Clients Went Wild! Here are ten companies that have done ‘different’ better than the rest.

Wilde 62

Wilde Tactics Advertising Brand 62

Strategy Driven

NOVEMBER 13, 2019

Pick the right marketing mix. Today, we have too many options to market a brand. There are options like email marketing, content writing, social media and much more. People won’t come to you unless you address their pain points better than others. We are no more limited to billboards, print media or tv advertisements.

Marketing 11

Marketing USP Strategy Audience 11

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. Marketing Media Social media'

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

JUNE 20, 2014

In yet another example, Caesars took the step of centralizing marketing and sales budgets, as well as decision rights, under the CMO. When making a purchase decision, customers use an average of six different channels, which are often managed by different parts of the organization.

CEO 8

CEO Marketing Hotels Long-term 8