You Can Win Without Differentiation
Harvard Business Review
OCTOBER 4, 2013
From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. For decades, strategy gurus have been telling firms to differentiate. Underestimate them at your peril.
Let's personalize your content