The Idolbuster

JANUARY 17, 2013

Sabina” was a product manager working in lifescience industry who was part of a project that had to make that very choice. She was working on a new technology to detect and quantify a particular RNA within a sample. Sabina explained the difficulty of creating a forecast for a new technology. A forecast is built on assumptions.

NPV 36

NPV Sample Project Metrics 36

Harvard Business Review

DECEMBER 23, 2013

If you were looking for a theme song that captures marketing today, you could do worse than pick Queen’s anthem “Under Pressure.” Marketing is under pressure to show results, cut costs, and drive growth. Marketers should welcome it. In our experience, marketing can increase marketing ROI (MROI) by 15 – 20 percent.

Marketing 9

Marketing NPV Short-term Net Present Value 9

Harvard Business Review

APRIL 19, 2011

Sebell (mark@creativerealities.com), who are managing partners at Creative Realities, Inc. a Boston-based innovation management collaborative. In interviews with a dozen senior managers from a large company, two particular failures came up over and over again. Create a knowledge management system. Triage the failures.

NPV 15

NPV ROI CFO Consensus 15

Harvard Business Review

APRIL 27, 2017

But I long for actions that go beyond admonitions to managers and boards to do better, that give both parties a better chance to stand up to capital markets players, like activist hedge funds, pressuring them to become too short-term focused. Critics of this idea argue that it would simply ensconce bad management. Related Video.

Hedge 8

Hedge Short-term Long-term NPV 8