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Keep Your Cost Per Customer Low

Strategy Driven

The overall customer management process could end up costing you more than you get paid for the product or service. Paid marketing doesn’t have to break the bank. On the contrary, Google Ads lets you choose and manage your budget. Simple queries could be easily managed by an AI bot. Improve your SEM campaigns.

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Unlocking the Mystery Of Successfully Managing Organizational Change

Strategy Driven

A few years ago when shipping giant United Parcel Service (UPS) adopted the clever marketing slogan “Moving At The Speed Of Business,” it resonated well with the public because keeping up with the pace of change can be incredibly tough. So how do you manage change at the fundamental organizational level? About the Author.

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Interns to the Rescue! :: Women on Business

Women on Business

By Susan Gunelius Guest post by Abby Marks Beale (learn more about Abby at the end of this post) As a solo entrepreneur, I have learned to spend my time on those things I major in (activities I am good at and like to do) while parceling out the things I minor in (tasks I am not good at or don’t enjoy) to those who have the expertise (and interest!).

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Design Matters

N2Growth Blog

Design will impact your messaging, positioning, business modeling, team building, resourcing, branding, and virtually every functional aspect of what you do. You bring up Apple, a shining example (no pun intended) of design being part and parcel of brand.

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Can Leaders Take a Break? :: Women on Business

Women on Business

Female leaders need to recognize that taking time off is part and parcel of taking proper care of themselves. By Sylvia Lafair Do we have to go off to an island with limited access to the internet to get some quiet? I know of the CEO of a company who takes Fridays off during winter as “personal ski days.&#

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Mary Barra Brings Teaming to General Motors

Harvard Business Review

GM’s bankruptcy and bailout four years ago earned it the nickname “Government Motors,” a reference to both the $80 billion lent by the US government (repaid in full in December, 2013) and to the bureaucratic, top-down management GM executives had used to try to reverse the company’s tailspin. They play well as a team.

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What to Do When Each Department Uses Different Words to Describe the Same Thing

Harvard Business Review

” and the marketing team provides one answer, sales a second, and accounting a third. Thus, the term “customer” can mean a potential buyer to the marketing department, the person who signed the purchase order to sales, and the legal entity that it bills to accounting. Jorg Greuel/Getty Images.