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Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Tech-First Paradigm. A lack of focus equates to a lack of positioning.

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Unlocking the Potential of Less Than Truckload (LTL) Freight Shipping: Strategies for Efficiency and Cost Management

Strategy Driven

As businesses navigate an evolving market, they increasingly turn to Less Than Truckload shipping to transport goods cost-effectively and flexibly. The challenges with LTL shipping range from understanding complex pricing structures to effectively coordinating multiple shipments.

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Strategies to Integrate Artificial Intelligence Into Sales Processes

Strategy Driven

It helps companies decide which markets to enter, which products to develop, and how to allocate resources most effectively. These efficiency improvements benefit the salesperson’s workflow and create a more consistent and error-free client management process.

Process 94
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Top 5 Advantages of Hiring Online Marketing Companies

Strategy Driven

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology.

Marketing 119
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How Telecom Expense Management Benefits Large Scale Enterprises

Strategy Driven

Any organization on a fast growth track often outpaces its strategic technology roll-out plans. You may be utilizing a mobile workforce, or you may be managing a team of remote employees. This is where telecom expense management companies play a crucial role for your P&L. Technology Asset Management.

P&L 93
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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

The pharmacy industry is booming, and there’s always room for another player in the market. It would help if you build relationships with suitable suppliers to get the best prices on inventory and keep your shelves stocked with the products your customers want. An Inventory Management System. The Right Technology.

Insurance 210
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New Insulin Price Cap Could End Up Saving Payers Money in the Long Run

HR Digest

By Mark Campbell, Senior Vice President of Clinical Solutions at RxBenefits , the employee benefits industry’s first technology-enabled pharmacy benefits optimizer (PBO) Diabetes has reached epidemic proportions. Furthermore, the cost of treating and managing the disease has risen to $327 billion.

Price 52