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Change: Driving Transformation in Modern Organizations

Rich Gee Group

This discourse ventures into the heart of adept change management, spotlighting four pivotal realms that form the cornerstone of any triumphant metamorphosis. Illustration: Picture a classic brick-and-mortar retail outfit pivoting towards the digital marketplace.

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The Five Pillars of Modern Marketing Success

Strategy Driven

Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you use daily! Let’s get going! Pillar #1: Product. Pillar #2: Place.

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4 Tips to Lead an Effective Marketing Campaign for Your Store

Strategy Driven

Executing an excellent marketing campaign is even more critical for brick and mortar retail stores than it is for other types of businesses, such as those that operate solely online. If you are looking to lead a marketing campaign for your store, read on for some top tips that are available. Advertise All Year Round.

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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. At the same time, they continue to appreciate the advantages of the shopping experience and the immediacy provided by the various retail environments. Agility is key.

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How to grow sales on a downsized marketing budget

Strategy Driven

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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Leadership at its Peak: How Board Advisor Coaching Shapes Success

N2Growth Blog

This self-awareness is crucial for effective leadership, as it enables executives to adapt their approach, motivate their teams, and make decisions that align with their values and goals. Executives receive the necessary tools and techniques to manage their emotions and navigate challenging situations with resilience and composure.

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.