Harvard Business Review

JANUARY 3, 2013

A prosumer camera is one that is borderline professional grade but a price point in between a consumer camera (few hundred dollars) and a professional camera (few thousand dollars). Prosumers can be the guide to finding unmet demand on the price/value curve. Roche allows you to monitor and manage your own diabetes like a doctor.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

MAY 31, 2011

companies produce the batteries required for price-competitive electric vehicles that can truly shift the market? The company appeared at this year's International Auto Show in Detroit with a mid-sized hybrid car that, at under $30,000, has better fuel efficiency than any other such product in the world. BYD of China can.

Incubator 14

Incubator Business Model Mass Marketing Globalization 14

Harvard Business Review

JANUARY 3, 2013

Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy. ” The Challenges.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

NOVEMBER 4, 2011

It's not easy to deliver sophisticated robotics at a $40 price point , and by managing to do that, they have a toy with mass market sales. When his team did that, he says they narrowed things down to 15 very viable product ideas.

Mass Marketing 9

Mass Marketing CEO Technology Conference 9

Harvard Business Review

FEBRUARY 14, 2012

But if they were launching today, banks would likely ask themselves how to accomplish the transactions (deposits, withdrawals, financial management) of banking without the physical commitment of banks. Mass markets were a convenient fiction created by mass media. They might try what ING is doing with its café model.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

MARCH 16, 2016

auto distribution system, summed up the car buyer’s challenge well : “The automobile…is a highly complex mechanical product. And yet because buyers can access prices, reviews, and other information via online searches, their attitudes toward negotiations, pricing, online engagement, and sales reps are changing.

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

JUNE 15, 2017

Large American companies have complicated structures that often require international leaders to have regular face-to-face interaction at headquarters; this can take away from being in close touch with the Indian market. In this mix, an American company must develop a unique, India-specific strategy and product road map.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

FEBRUARY 7, 2018

” The first problem is it encourages managers to focus most of their attention on market share and not enough on the category itself. They have pricing, product, brand, portfolio and corporate strategies. Can they shift from mass marketing to super-premium, direct to consumer strategies?

Strategy 12

Strategy Mass Marketing Business Model Brand 12