Remove Management Remove Niche Marketing Remove Operations Remove Technology
article thumbnail

How to Build a Brand | N2Growth Blog

N2Growth Blog

Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above. The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex.

Brand 271
article thumbnail

Five Reasons Why Market Research is Necessary for Your Business

Strategy Driven

What kind of people constitutes your niche market? With the help of market research, you can not only figure out your niche market, but you can also pin down your specific customers. Once you have mapped out the profile of niche customer, you will be able to identify the actual size of your market correctly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Technology and its role in travel 2.0

article thumbnail

0511 | Larry Downes: Full Transcript

LDRLB

I think our principal observation was that what was happening was that disruptive innovations driven by largely information technology but lots of other technologies on the fringe here that are getting ready to exhibit the same kind of characteristics were entering the market in kind of this better and cheaper way.

article thumbnail

Research: Self-Disruption Can Hurt the Companies That Need It the Most

Harvard Business Review

In the traditional model of electricity generation, large power plants produce power at a centralized location, which operates at a considerable distance from the points of consumption. And firms operating in more competitive markets incurred approximately $600M higher cost of self-disruption than those in less competitive markets.

article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

It helps you reach a specific (even niche) market through targeted content topics centered around the challenges of your audience(s). They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales.

Marketing 105