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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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How Can Innovation Be Better Disseminated?

The Horizons Tracker

In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. In an age of smartphones, AI, and genetics, it seems crazy to think that the record sums invested in technology aren’t making more of an impact. in 1992.

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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

The business world constantly evolves, so marketers must stay current on new trends and technologies. They also cultivate general business management abilities, including a solid understanding of economic trends and consumer behavior. They can work in advertising and public relations or various industries.

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Ethics Is Serious Business

Great Leadership By Dan

Guest post by John Hooker : Everyone knows that an organization can’t function without physical infrastructure communications, transportation, computer technology, and the rest. It consists of the social practices that allow us to relate successfully to coworkers, customers, investors, and the community at large.

Ethics 197
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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

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Looking For Leadership

N2Growth Blog

link] ATIG Dear Mike, "I've found that 90% of problems companies have on-line are created by management, not technology" David Segal Why not E-leader ( participative) for better decision making to do the right thing ? We must slow down the technology speed and its consequences. Identifying leaders?

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Social Media Demystified

N2Growth Blog

With each major advancement in technology, communications, or business practice we find ourselves yet again at this all too familiar precipice. Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside. What’s needed is less smoke and mirrors and more common sense.

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