Welcome to HBR's Customer Intelligence Insight Center
Harvard Business Review
AUGUST 14, 2012
As early as 1994 Neal Stephenson was envisioning the era of Big Data, and how it might change the work of a market researcher. But when the two of us began compiling HBR's Insight Center on Customer Intelligence , and thought about what managers find scary about customer intelligence, we came up with a much broader range of concerns.
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