Harvard Business Review

FEBRUARY 8, 2016

In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. Managers noted historical trends and revised processes, and engineers developed code that was then baked into computing systems. times more likely to convert.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

FEBRUARY 7, 2013

I would suggest today's reflective practitioners buck the rhetorical trend. Those that lead lives use technology as a new lens for self-examination. You can live life using technology to shop, to entertain, to become a virtual friend or follower. Marketers segment you, target you, and analyze you.

Self-aware 12

Self-aware Market Segmentation Technology Comparison 12

Harvard Business Review

MAY 24, 2012

But in the era of Big Data and decision-making at the desktop, it's vexing to think that any company with significant technology investments would allow the all-too-human traits of ownership debates and subjective opinion to override robust data analysis. But optimizing the use of these and other technologies remains a challenge.

Merchandising 10

Merchandising Risk Management Supply Chain Retail 10

Harvard Business Review

MARCH 17, 2011

They will try hard to extrapolate numbers from market trends and past experience, rather than thinking about customers, good ideas, and new paradigms. But they could also be hard, technical capabilities, such as developing new technology around social media. "Can you prove your case and back it up with hard data?"

Innovation 16

Innovation Committee Market Segmentation ROI 16

Six Disciplines

JULY 14, 2011

In this discipline, we help you to systematically review and renew your mission, values, market segments, competitive position, strategic position, vision, and agreeing what to stop doing. Discipline II - Set Goals That Lead. One of the greatest barriers an organization faces in pursuing its goals is itself.

SWOT 103

SWOT Market Segmentation Benchmarking ROI 103

Harvard Business Review

MARCH 15, 2011

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or psychographic profiles , you may be wasting your money. The limitations of place and space are no longer as relevant today.

Market Segmentation 14

Market Segmentation Marketing How To Price 14

Harvard Business Review

JUNE 14, 2013

As a marketer, I work to engage women online with brands and causes. of emails to my all-female marketing database are opened on iPhones, likely because many on my mailing list are busy moms who often aren''t in front of a computer. And these messages use strong market segmentation. It''s her phone. A stunning 64.7%

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8