CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. The book is broken into 5 chapters, Canvas - which is the mental and physical model of how the authors Alexander Osterwalder and Yves Pigneur think about business. They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

MAY 2, 2011

This post is part of Creating a Customer-Centered Organization. Let me tell you a secret for creating the customer-focused organization: focus on the customer! That may sound tautological or even trite, but it has real meaning, because most so-called customer-focused organizations do nothing of the kind. Multiple Markets Within.

Mass Marketing 11

Mass Marketing Market Segmentation Travel Marketing 11

Harvard Business Review

JUNE 27, 2014

As this untapped market captures global attention, it also offers marketers a chance to leapfrog the legacy of mass marketing and reinvent the field from the ground up. This shift will play out most obviously in marketing communications and advertising. The New Marketing Organization.

Marketing 8

Marketing Mass Marketing Retail Market Segmentation 8