Harvard Business Review

JUNE 20, 2013

Capillary''s case study illustrates that focused high-tech solutions can now be designed, deployed, and fine-tuned cost-effectively in emerging market nations. These "tried and tested" solutions are ripe for disrupting various developed-nation market segments with shorter deployment times and lower cost structures.

Technology 10

Technology Innovation CRM Retail 10

Harvard Business Review

MAY 24, 2012

Every business day, companies cede hard evidence to the political agendas of a willful manager or department, and these companies span geographies, industries, revenues, and market segments. And we compare it with research, and third-party sources, climate data, and historical purchase trends.". It's our own sales data, Dan.

Merchandising 10

Merchandising Risk Management Supply Chain Retail 10

Harvard Business Review

MARCH 17, 2011

They will try hard to extrapolate numbers from market trends and past experience, rather than thinking about customers, good ideas, and new paradigms. They might not win over a market segment with their invention — but they will have gained invaluable insights. "Can you prove your case and back it up with hard data?"

Innovation 16

Innovation Committee Market Segmentation ROI 16

Harvard Business Review

FEBRUARY 8, 2016

Managers noted historical trends and revised processes, and engineers developed code that was then baked into computing systems. Every update or response to the market required multiple steps; it cost time and performance. So far, it has helped to increase revenue 20 fold and unearthed market segments 2.5

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

MARCH 22, 2017

To explore this question, we interviewed senior marketing executives across dozens of top brands. We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business. ” The start-up Checkr represents a trend we are seeing more of in the Bay Area in particular.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

MAY 24, 2012

We've extensively analyzed the applications to the Echoing Green fellowship between 2006 and 2011, and built a rich dataset that allows us to rigorously study trends in the field of social enterprise. Hybrids thus risk mission drift, as they may over time start targeting wealthier and more profitable market segments.

Entrepreneur 14

Entrepreneur Microfinance Market Segmentation Incubator 14

Harvard Business Review

FEBRUARY 7, 2013

I would suggest today's reflective practitioners buck the rhetorical trend. Marketers segment you, target you, and analyze you. Moreover, "live life" has been inexorably increasing in popularity over the last century, as my Ngram comparison of usage in English-language books shows.

Self-aware 12

Self-aware Market Segmentation Technology Comparison 12

Six Disciplines

JULY 14, 2011

In this discipline, we help you to systematically review and renew your mission, values, market segments, competitive position, strategic position, vision, and agreeing what to stop doing. Discipline II - Set Goals That Lead.

SWOT 103

SWOT Market Segmentation Benchmarking ROI 103

Harvard Business Review

MARCH 15, 2011

Technology trends around ubiquitous communications and cheap, unlimited bandwidth and processing power have dropped the boundaries of availability for any number of products, converting some of them into digital formats and easing the restrictions of geography for others. The limitations of place and space are no longer as relevant today.

Market Segmentation 14

Market Segmentation Marketing How To Price 14

Harvard Business Review

JUNE 14, 2013

of emails to my all-female marketing database are opened on iPhones, likely because many on my mailing list are busy moms who often aren''t in front of a computer. If you''re marketing to women through social media, imagine your conversations mediated by a smartphone screen. And these messages use strong market segmentation.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8