In the CEO Afterlife

OCTOBER 3, 2011

At least each of ‘em got a spanking new sports car.” Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. This hard-driving CEO never let anything stand in the way of his insatiable quest for profit, nor has he any regrets sacrificing family time for the good of the business and the shareholders. Leadership.

CEO 222

CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

APRIL 23, 2012

As a kid in sports, I played my heart out, hated my opponents and cried when I lost. The late French author Andre Maurois once said, “Business is a combination of sport and war.” For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars.

Power 208

Power Sports Competitive Advantage Advertising 208

In the CEO Afterlife

APRIL 24, 2017

Today, 40% of Nike’s revenue comes from apparel and sporting goods. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. Mired in the complexity of an unrelated product line, Campbell’s leaders keep plugging along trying to do more of the same, only better. They are kidding themselves.

Company 177

Company Apparel Competitive Advantage Long-term 177

In the CEO Afterlife

FEBRUARY 17, 2013

The controversy over American sports team branding and mascots has been going on for years. Even brands nearing death such as Brylcreem Hairdressing and Ipana Toothpaste have some equity left in them to generate profits for their owners. Enter political correctness.

Brand 243

Brand Politics Merchandising Sports 243

In the CEO Afterlife

JANUARY 20, 2016

In keeping with Red Bull’s image, every event goes to the extreme, from thrilling space jumps to daring sports stunts. Promotions that drive short-term sales ought to be connected to the brand’s positioning. Red Bull does an awfully good job of this. These promotions fortify the emotional claim that “ Red Bull gives you wings.”

Strategy 165

Strategy Core Competence Constraint Short-term 165

Strategy Driven

AUGUST 14, 2020

We can show an advertisement for example to Women, 26 – 45 years old, who live in the area of Utah, have 1 child and are interested in sports items and have it specifically targeted to them depending on the type of advertising platform we choose. Targeting the audience is more than accurate. Measurable Results.

Marketing 65

Marketing Audience Advertising Sports 65

In the CEO Afterlife

MARCH 27, 2011

We viewed business as a combination of sport and war where success wasn’t enough; the other guy had to fail. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. If you weren’t passionate, creative and competitive, you didn’t do well at Jacobs Suchard (aka Nabob Foods). This was the ultimate complement.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

JUNE 10, 2012

This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. To be honest, I’d never heard of the vast majority on these people.

Creativity 238

Creativity Advertising Belief Systems Storytelling 238

Lead on Purpose

NOVEMBER 4, 2009

Even in so-called “individual sports&# such as running, race car driving or gymnastics, the athletes depend on many other people for their success. love your site and marketing strategy. Think of something you never would have considered and do it; even if it’s riding a bull.

Taylorism 150

Taylorism Taylor Ethics Godin 150

In the CEO Afterlife

AUGUST 7, 2011

Former CEO of sports apparel maker Russell Corporation, Jack Ward puts his time and money into helping inner-city kids. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Many find satisfaction using their influence to help others. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

APRIL 13, 2015

Clear visions work for inventors, athletes, sports teams, nations, and companies of all sizes and shapes. “Easily definable” is the element within visions that facilitates the ethic of simplicity, and doing less, better in this complex world of business. Great leaders envision a better place for every stakeholder”.

Sports 100

Sports Ethics Travel Follow-up 100

In the CEO Afterlife

AUGUST 23, 2011

Going through those archives, I re-discovered my kids’ baby years, their birthday parties, sports teams, class pics, and celebrations with friends and family. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. There were so many that I was faced with the massive task of editing these glossy mementos.

Crisis 100

Crisis CEO Brand Apparel 100

Strategy Driven

JUNE 15, 2016

I am lucky enough to know a couple of hyper-successful millennials, one in sport and one in media. Goode is accountable for the commercial, channel, product and marketing strategy for Sage One worldwide. Goode is previously Head of Sage One for Sage UK, and prior to that, Head of Marketing for the Accountants Division at Sage.

USP 50

USP Diversity Learning-by-Doing Definition 50

Joseph Lalonde

JANUARY 3, 2023

It dictates whether you should see family vehicles or more high-end sports cars, for example. Figure Out Marketing. You’ll already know that marketing is vital to running your car dealership. Not all marketing strategies are made the same, however, and some will be much better for your company.

Succession 156

Succession Word of Mouth Marketing Talent Management Learning-by-Doing 156

Harvard Business Review

NOVEMBER 1, 2017

Todd Herman , now a performance coach for executives and top athletes, grew up as a sports fanatic in Western Canada, and began speaking for free to local youth sports associations about his work coaching teens on “winning the mental game.” In that case, speak for free, even in unlikely places.

Sports 8

Sports How To Consultative Human Resources 8

Harvard Business Review

OCTOBER 25, 2013

Founded in 1998, Lululemon produces sports apparel for women that is fashionable, environmentally friendly, and as technically advanced as sports apparel for men. If a brand is more meaningful, different, and salient than its competition, then it will likely command the highest value market share among its target audience.

Apparel 8

Apparel Brand Sports Advertising 8

Harvard Business Review

JUNE 19, 2012

The committee organizing the London 2012 Olympic Games faced an extraordinary business challenge: How to price 8 million tickets in a way that allows equitable access to 26 sporting events, meets revenue and attendance targets, and adheres to the explicit social objective of making the Olympiad "Everybody's Games.". Be proactive.

Price 12

Price Committee Sports Transportation 12

Marshall Goldsmith

FEBRUARY 8, 2018

Dorie Clark – Marketing strategy consultant, professional speaker. Dave Meltzer – CEO of Sports 1 Marketing. Chester Elton – Recognized as a top Global Guru in Leadership and Organizational Culture. Author of Entrepreneurial You. Clients include Google, the World Bank, the Ford Foundation and Yale.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

SEPTEMBER 25, 2018

They build active communities both online (on different platforms) and offline (at events) around seemingly any topic imaginable — everything from beauty to AI to e-sports. Building an Effective Influencer Strategy. Their audience turns to them for industry insights, new product information, and recommendations.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

JULY 10, 2012

Make sales a team sport. Marketing provided detailed customer analysis and developed tailored proposals that led to crucial wins in the field. Simplified and standardized processes to respond to RFPs, for example, speed up responsiveness, put the most compelling offer in front of customers, and increase loyalty.

CEO 15

CEO 360-Degree Feedback Contract Manufacturing Supply Chain 15

Harvard Business Review

AUGUST 29, 2012

Second, they are pursuing a local, core markets strategy to launch these new pork category creations. Pork is the #1 consumed protein in the world, but only #3 in the US. Yet there are pockets of the US — such as Kansas City — where pork is much stronger.

Dunning 13

Dunning Wilde Marketing Innovation 13

Strategy Driven

AUGUST 16, 2017

The world of business is kind of like a contact sport because you’re aggressively trying to outsell your competition and prove to the world why you’re just plain better than they are. When testing your marketing strategy on consumers, it can be a very nerve wracking time. Photo courtesy of Pixabay. Test, understand, test again.

Marketing 50

Marketing Brand Advertising Marketing Strategy 50

Harvard Business Review

OCTOBER 11, 2016

” This emphasis on the collective distances Adidas from Nike’s more archetypal sports obsession with individual winners. They are also assessing the degree to which different recruitment marketing strategies are delivering the kind of quality talent they are looking for at an acceptable cost.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

NOVEMBER 14, 2013

Why are these global brands using different marketing strategies in the U.S. For example, a one-hour art or sports class for a 4- to 10-year-old costs around RMB200 (about $33) in Beijing, a price much higher than what parents would be willing to pay for themselves. is about $77 in Beijing.

Price 8

Price Brand Globalization Cost 8

Harvard Business Review

JUNE 20, 2014

Caesars CEO Loveman participated in a two-day quarterly marketing council session, which brought together all the senior marketers in the company. “It It is critical for the CEO to be a part of the creation of our marketing strategies and not just be a recipient of them,” says Shaukat. “He

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

OCTOBER 10, 2014

In large part due to EpicMix, Vail Resorts grew revenue, profitability and market share through the recent recession while others fell behind. Owned media strategies are particularly compelling for manufacturers who want to create direct relationships with customers. Owned media can be used in B2B as well.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

MARCH 20, 2017

Home Run Media, a media agency that helped its clients plan and carry out their marketing strategies, had been operating for more than a decade when a key client in the fantasy sports industry began to grow rapidly, thanks in part to Home Run’s work and to a healthy dose of venture capital that was fueling its growth.

Media 9

Media Hammer Software Company 9

Strategy Driven

APRIL 27, 2020

Vimeo – grow your business with video creation, hosting, and marketing tools. Dailymotion – News, entertainment, music and sports. Clearly define your niche and target market. Here are just a few of them: Patreon – a membership platform that makes it easy for artists and creators to get paid. Do this first!

Video 74

Video Audience Download Affiliate Marketing 74

In the CEO Afterlife

MARCH 18, 2015

Nike is known for linking the spirit of American pop culture to sports by capitalizing on the public’s idolization of athletic heroes. Intuit cuts through that complexity with software that simplifies. Because of that, they are rewarded with brand loyalty.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

JUNE 23, 2015

To help think through this critical strategic restructuring, we turned to a leading expert on marketing strategy for media and entertainment firms, Harvard Business School Professor Anita Elberse. Our business now operates like a tech startup, with less hierarchy and far more agility. Photo by Lorenzo Errico.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

In the CEO Afterlife

MARCH 4, 2012

Virgin’s ability to enter so many categories is the proof, albeit a corporate strategy I personally disfavor. Now Chair of Nike, Phil Knight is best known for linking the spirit of American pop culture to sports by capturing the public’s idolization of athletic heroes. Phil Knight, Nike. Larry Ellison, Oracle.

Brand 252

Brand Reputation Sports CEO 252